5th Quarter Fresh

Since the beginning of time, milk has been producing muscle… naturally.  At 5th Quarter Fresh, we are just making it more convenient.  Our products are high quality chocolate milk and nothing more.  It’s nutrition you can trust.

5th Quarter Fresh began as a conversation overlooking a Friday night high school football game in Boonsboro, MD in the fall of 2012.  As we watched the home team come on to the field, we were shocked at the number of players with casts or on crutches.  The common belief is that injuries in high school sports were increasing in number and severity.  Because we are involved in the dairy business, the natural question we had was, “I wonder if this increase in injuries has anything to do with nutrition- kids just don’t drink milk like we did when we were kids.” 

As we began to research, we found that nutrition could very well be playing a role.  Most kids are not eating much breakfast (if any at all), they pack poor lunches and the school lunches are woefully lacking in calcium (8% of RDA if they don’t drink the milk), and they go home from practice to fast food many evenings.  In short, they are eating excessive amounts of refined carbohydrates, fat and sodium and too little quality protein and calcium.  After meeting with a group of prominent physicians, we learned that 85% of high school girls and 70% of high school boys are not consuming enough calcium.  When we added up deficient intakes with excessive excretion of calcium due to high sodium intake coupled with calcium depletion from rigorous exercise, it is quite possible that our high school athletes are at an increased risk of injury.  As training becomes more intense, the need for proper nutrition, especially post-workout, increases. If this trend continues, injuries will continue to increase in number and severity.

5Q Management LLC is made up of four partners who bring widely varied expertise to the table.  We have utilized that expertise to bring you the best natural recovery drink on the market.  But the great thing about 5th Quarter Fresh is that it is not just for recovery.  It’s a great snack for kids, an outstanding calcium source for women or additional protein for seniors.  Its fresh, natural and it tastes great…

It’s nutrition for a lifetime!

Our Team

 

Kurt Williams- Kurt is the general manager of Lanco-Pennland Dairy Co-operative based in Hagerstown, MD.  He has been involved in the dairy business since 1990 and has an extensive understanding of the production and processing of milk.  His broad array of industry contacts and intimate knowledge of the inner workings of milk marketing make him the ideal person to arrange the procurement and transport of the milk from the farms to the processor.  His relationship with Dairy Maid and its owners Jimmy and Jody Vona made the development and production of 5th Quarter Fresh possible.

Richard Doak- Richard is a dairy veterinarian at Mid-Maryland Dairy Veterinarians and has been working in the dairy industry since 1992.  His experience working in Arizona, Wisconsin and now Maryland give him a better understanding of the national dairy industry.  He has developed relationships throughout the dairy world and its supporting industries which help to market 5th Quarter Fresh.  He is working with both the science and the marketing aspects of the company.

Michael Barvinchack- Mike is a chiropractor in Hagerstown, MD, and an expert in the anatomy and physiology of the human body.  His passion to understand the physical and chemical results of exercise has been critical to helping 5Q Management LLC realize the potential of 5th Quarter Fresh.  He is advising our scientific research and marketing to the high school level.

Pete Yurish- Pete is currently the strength and conditioning coach at Boonsboro High School.  He has a degree in sports nutrition and was the strength and conditioning coach at the University of Maryland under Gary Williams.  He has worked at several colleges and universities and that has given him an extensive network of contacts.  His knowledge and experience in workout physiology and nutrition makes him a very valuable part of the team.